Wednesday, April 6, 2011

Did Take a Page from Morgan Spurlock’s latest Docu-Flick “POM Presents the Greatest Movie Ever sold”?

Having recently been lucky enough to view a sneak peek of another great offering from the talented Morgan Spurlock (full review coming at shortly) of his recent movie, “POM presents The Greatest Movie ever Sold”, (opening 22 April), I was shocked to see this house and offer from all over the news today.  Apparently are looking for houses – your house in fact to turn into a billboard

I thought for a moment that Morgan Spurlock had not only conquered the “super size” but as a result of his latest documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement, that he had finally got under the skin of everyone else around him and inspired companies like to do the same only in reverse – find people’s homes to brand.  Adzookie’s offer goes something like this:
“We're looking for houses to paint. In fact, paint is an understatement. We're looking for homes to turn into billboards. In exchange, we'll pay your mortgage every month for as long as your house remains painted
Here are a few things we're looking for. You must own your home. It cannot be rented or leased. We'll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 - 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we'll repaint your house back to the original colors.
If you're prepared for the bright colors and stares from neighbors just complete the submission form below. We review every submission. If your home meets our criteria, an Adzookie team member will contact you”

I guess this takes branding to a whole different level and has already been bombarded by offers from thousands of home owners from around the country.  It got me thinking; do these folk really want a Digiorno pizza painted all over Grandma’s window or are they just so happy to get help with the mortgage payments?  The latter for sure, no?!?

Of course, there is obviously no known link at this time between the two events mentioned here, however, this is a stark reminder of the economy today and the lengths to which companies will go to in order to get into our psyche.  So to those of you not prepared to have your house painted (or can’t because your homeowners won’t allow it) do go and watch the latest and “Greatest” offering from the Docu-master himself opening in theatres on 22 April.  At  least Mr. Spurlock only has to wear a branded (Ted Baker) suit

1 comment:

  1. Thanks for bringing this to my attention! We will definitely be putting an application in to Adzookie. Well, definitely maybe. I'd be happier to have my house branded with Cartier, not so happy with Preparation H! Having the mortgage paid would be a real luxury though.